Keyword (KEI)
KEI Keyword effectiveness Index basically the measure of a keywords effectiveness it measures the popularity of the keyword and measures the sites competing for that keyword the resulting number is called the KEI. Each search engine has its own KEI so a High MSN KEI does not mean you will get any Google traffic.
KEI Score Value
0 - 10 KEI Bad
10 - 50 KEI Good
50 + KEI a devine gift
To get the KEI for all major engines you need to use a subscription service like wordtracker. You can get a free trial available. For keyword research wordtracker is the premier software used by professionals for keyword research. It is a website based program the database is renewed every month . So your keyword research is always using the latest data.
Search Engine Marketshare
GOOGLE 49.9%
Yahoo 20%
MSN 10%Having a high KEI in google means you will have a high KEI in all other search engines. Having a High KEI in MSN doesn't necessary translate to anything on google. Its better to have a effective keyword in a search engine that gets 49.9% of traffic than a search engine that only gets 10% traffic
We know at u501 how important keyword research is. Choosing the right keywords will ensure your site will succeed that is why we know with confidence that a site will be successful before it even built. Spending more time on keyword research pays in the long run. Its a excellent way to guarantee results doing anything else is like shooting in the dark.
We spend a quarter of total build time researching the right keywords for the website that way we can guarantee results. We would advise anybody that is considering building a site to research their keywords very closely its the key to having a SEO effective website.
Please take a look at our knowledge database we have compiled a collection of articles and notes that are of interest to marketing and web development minds.