Well, Spring has just kicked in Down Under & the weather is beautiful. I can’t think of a better way to welcome in the new weather with a simple Adwords Tip.

Here’s a simple technique I’ve been using for a while to increase Adwords CTR for clients. This works well to help you stand out from the crowd. If you client has their brand term trademarked then start implementing this into your Title & Copy.

Use the: ™ & ® symbols in the copy. This creates a sense of authority & commands much more presence over the competing ads.

For example, have a look at the top ads for the popular Keyword Elite software:

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Which would you click?

In a recent campaign for a client I’ve seen an increase of CTR from 8% to 23% whilst bidding in Position 3.

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Making money online nowadays means you need to master a few skills one of the most important skill is keyword research. Keywords are the engines of the internet. You can determine a sites likeliness of being a success just by the keywords the site targets. Only in extreme cases will a site fail if it picks the right keywords. On the other hand if you select the wrong keywords to target in your sites anchors, H1, bolds and other on page factors your website will not receive its fair share of web traffic.

The best keyword research tool available
So doing the right keyword research at the very beginning will hold your site in good stead months down the line.The only way in my opinion to identify good keywords is to use KEI (Keyword Effectiveness Index) This is basically a measure between the amount of competing webpages there is for a keyword and the amount of search quires that keyword receives. Its called KEI it measures as;

• 1 - 10 KEI Bad Keyword
• 10 - 50 KEI Good keyword
• 50 + KEI A gift from the gods

Keep in mind each search engine has its own KEI so a High KEI with MSN wont translate into a High Google KEI.. This is the only real way to identified good keywords. KEI is used by all SEO experts and keyword research companys. learn more about KEI

You can compete with the SEO experts. You can use the very same updated tool the experts use professionally to find keywords for there clients. It is a subscription service so you are free to subscribe as long as you want to . No contracts just subscribe when you need their service. The benefits to subscribing to a service means information is up to date and live. You have the same tool and indeed the same time sensitive information the experts have. You wont get out of date information like a so many keyword tools.

If you use KEI your website’s are guaranteed to be more successful than sites that don’t research there keywords effectively. Don’t take shots in the dark with your keyword choice. Choose the most competitive keywords now.Here at u501.com we have managed to get our users a free wordtracker trial so take this opportune to push your online activities to a new level. And use the tools the experts use.

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