Over the past couple years it has been impossible to avoid the buzz about images and their increasing role in search; such as universal search which is becoming commonplace among the major search engines. But universal search is only the most prevalent news and only the baby-steps of a new format of search that is about to take over the Internet.

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Everyone who understands Internet Marketing will tell you to analyze your web logs… but what does that really mean? What particular things should you pay attention to when analyzing your web logs?

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